Personal And Professional Practice: Studio Brief 3 Promo pack

My pack is made up of stickers, a creative cv, compliment slips, my business card then merchandise to support it. The merchandise I have included is a pack of one badge one keyring and one bottle opener sealed with my logo. A selection of 5 coasters, 5 fridge magnets and a pen pot.

I decided on a box for these as it had to be the right width to hold my cv but the right height to fit in the pen pot.

I kept everything minimalistic with black and white to make it look more slick and easy to read, easily accessible. I want to be taken seriously as a professional but I added in an illustrated image of myself to my cv and examples of my work within my merchandise to cheer it up and get a sense of personality across. I think it sums me up that I am professional, I do have a serious side but I can be light hearted, full of surprises. I decided not to run with the idea of a fun pack because I think it would have got too silly and I would take the focus away from my drawings.

When someone opens the box I think they will be pleased to get an array of information that is straight to the point, an idea of the style of my drawing and a sense of my personality coming across. They will have products that are both practical and fun and everything is simple yet effective.

Typeface

This was a google typeface so I would not be done for copyright and could use this later on on websites etc.

Sticker designs

Victoria helped me set up these stickers ready for print and we decided on a set of larger ones to include in the pack, with one on the front of the box, as well as smaller ones to include on the merchandise as labels.

When printed I think the larger ones could have been even bigger especially for on the front of the box and could be used for the back of a mac.

Stickers printed

Pen pot

Left : coaster Right : Fridge magnets

In the bag : badge keyring and bottle opener

I am really pleased with how these turned out but I think the bag looks a little scruffy at the minute it needs something to neaten it up. Also my cutting of circles is not the best so they are a little rough!

I have not priced any of these products because I am unsure whether I would hand them out as promotion, sell them, or send them to companies as packs. I could get 10 packs sent out to companies with all of my products, business cards and cv in.

I took influence from Mr Bingo's stickers for the layout of the smaller products by sealing the bag with a piece of black card 9cm x 5cm with a sticker of my logo on. I thought this looked more professional.