Studio Brief 2 Life's A Pitch

As part of a group task we are to create a pitch. Our group has decided to create illustrations based on a fight against society. We decided there aren't many subcultures that mock political issues, go against society and make art based on this on a large scale. We decided that we would create a social presence through a website, and social networks selling artwork. Our artwork would be then applied to tshirts, cards, postcards, and objects that people can buy. Our work would be offensive, but on a level that is sellable and not too vulgar. It would have to be sensitive enough to be sold in shops, but still make a statement. It would be offensive in a humorous way.

Audience

Our audience was the key here. They would have to be intelligent enough and socially aware of what was going on in the news, in society, in politics to know what we were mocking and the type of statement we were trying to make in order to appreciate the humour and concept. We decided that the audience could be a new subculture we create ourselves. After our context of practise lessons into cultures we felt that this could be a great new audience to create as there are no longer popular cultures that make these large scale statements about society. We discussed how we would have our own studio space where the audience would visit and buy products but it would mostly be online. As this is the case, we felt this culture would be youngsters, in university. Youngsters buy mostly online now and social networking and online presence is key to success. This audience would hang around at music events, art fairs, and be cultured.

Cost

Our cost would not be high end but competitve and we had many aspects to bare in mind that would influence where we actually sold our work and on what products. We would have to go for the cheapest option in order to get enough of a profit, but still at a good quality.

• tshirts
• materials
• print
• website
• studio space - rent electricity
• paper
• tax
• shipping cost
  - All factors to bare in mind about the kind of work we want to create

Assessing the competition
Who is our main competitor? Who has done simillar work?

1. What are their strengths?
2. What are their weaknesses?
3. What opportunities have they taken?
4. What threats do they face?

Contextual References

Etching

Monoprint

Animation

Sound

Organising the group 

We were group 8 on the noticeboard on estudio and I made the effort to gather information together to show the group what we needed to do. We had a series of questions that needed answering about our business so I thought it would be best to each take a section and fill out the answers in order for us all to have done a fair amount of work and would be interesting to come together as a group and see whether we all had a simillar understanding of what our business was.