Studio Brief 2 Study Task 4 Assessing the competition

Assessing the competition
Who is our main competitor? Who has done simillar work?

1. What are their strengths?
2. What are their weaknesses?
3. What opportunities have they taken?
4. What threats do they face?

I think the person that has done simillar light hearted comical work would be Mr Bingo. I've chose him because I think there's things we can learn from from him but also he has weaknesses that we can expand on.


His strengths :

• Taking a subject and making it his own. He takes a brief and spins it on his head, makes it something he is going to enjoy
• His work is light hearted and fun
• He is not afraid to take a risk
• His work sells! People want to be involved in what he is doing. He relates to people
• His work looks quick and easy to produce, not over time-consuming which is something we need whilst were at university balancing other modules
• It is affordable

What is his weakness :

• Unethical - he makes work more for money than ethics
• Not creating work to really make a change in society - none of his work really has a bold messge about making a change
• Maybe selling out too much

What oppotunities has he taken?

• He has got involved in some briefs that don't necessarily suit his style. Putting his drawings on products he has not experienced before - a risk. Learning about different methods. His work can be seen on quite a wide scale such as wall displays or really small like postcards. 
• He's involved with some really huge magazines and big dog clients! As well as work for the people
• He has taken a real opportunity with his social media awareness - he has a great online presence.

What threats does he face?

• His work becomes too limited - drawing style wise?
• He runs out of ideas of where his work can be seen?
• He doesn't take enough risks?
• He becomes too much of a sell out?

Group Pest & Swat analysis
We took each illustrator/group that we felt were our main competition and wrote them out on large sheets of paper so that we could analyse which areas we felt our business would be simillar to or tips that others have done that we could take on board. We conducted a PEST and SWAT analysis of our own business with comparison to the other businesses/illustrators to come up with what we felt were our own strenghths, weaknesses, threats and opportunites we could take.

Here are some examples: