STUDIO BRIEF 2 - PART 2 - AOI

I couldn't make the AOI lecture but I got some helpful notes from my friends who attended.

• Keep your blog up to date because it's unprofessional when it hasn't been posted on for a while 
• Keep personal work to show your interests
• Twitter - if you don't do it well and keep up with it then don't do it
• research exactly who you want to work for
• accounts - register for income tax within 3 months of starting - once a year, keep invoices printed out, keep up to date, retain all claimable receipts, cultural expenditure. 
• Copyright - its better to create own visuals than use someones reference you don't know
• if you collaborate make a contract
• copyright can be assigned to a client - strongly advise against doing this, if you do the cost of your copyright should be extremely high and must cover all possible future usages so it can be used whenever without your permission and you won't be able to use it in your portfolio
• online rights - low resolution file 72dpi and name the file. use copyright symbol on every page of your social media
• contracts - make an agreement binding, give clarity and certainty
• have confidence! you have every right to ask questions of the contract
• a verbal arrangement is key, keep that informal and then give a formal contract - acceptance of commision form
• if you are receiving money for a job it needs a contract - who's doing what, by when, by whom, who its for and how much youre getting 
• t's & c's - cancellation fees - legally you should still be getting paid. Look at sheet - delivery dates, roughs, artwork. Used to avoid arguments
• If you don't show professionalism you will fall into trouble later on. 
• Before you start the work sign the acceptance of commission form
• Pricing - do not work for free, ever. Have confidence and value yourself, don't accept a lower price just because you are younger. Quote accurately, accurate pricing and licencing.
• Ask them about the client if theyre being vague - UK based, worldwide, how many companies they have?
• A licence is separate to selling original artwork or print, no rights transfer and no licence is granted for such transaction. 
• Licencing - to accurately price you need to know : client profile - multinational or local shop? Usage - postcard for small business? nationwide campaign? re-uses of the design can be negotated later on if necessary. 
• Budget - does the client have a budget in mind? If you incorrectly sell yourself at the beginning, when the client comes back it is hard to change it. 
• Advertising price - above the line advertising, publicity material appearing within paid space advertising. Print - magazines, newspapers, poster, billboards. Digital - banner ads, promoted social media posts, digital mags. Editorial - quite fixed prices. Free newspaper - single use £350-400 per illustration. 
• Packaging pricing - usage: food and drink. territory: regional/national/worldwide. Duration: limited addition - 1 3 or 5 yrs. Large UK supermarket - range of 12 printed packages only £400/450 per illustration. Large drink brands worldwide licence 1 year for all package - £2000
• AOI - what they can do, dedicated support, access to members only sections, interview advice.