I decided £100 was reasonable for something that I am going to be using long term but I can't pay it for another couple of weeks, and since he wants to get started on it I thought I would let him know that for now before he starts making the artwork. He was okay with that though, and said that he would be in touch with ideas whilst I am away.
This is great because I have a logo so far a rough one to set things up and running but it means I will have a much more professional logo representative of the type of work I create.
The mood board I sent him :
COLOUR, CONTENT & SCALE
I explained to Oliver that I wanted my logo to be black and white because I feel this will work best along all platforms. KEEP IT SIMPLE. Simple is key on the site so it's easy to read, simple so it can be broken down into BD for favicons, smaller logos. Black and white so it will work well on business cards, letterheads etc. Black and white also because that will work on any product and still be relevant. Keeping it monochrome and simple also opens up a wider audience base. My logo also needs to work across a variety of scales too from tiny favicon next to the website link, on different shaped products, to letterheads and business cards, web banners etc, and hopefully one day a shop logo!
I tried different colours for the logo and it simply doesn't work
Although it looks more playful, it is not as professional. I told Oliver I am open to colour if it works alongside my artwork and can work across all platforms.
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