As part of my promo pack I wanted to create things that would be realistic for the website and for the brand instead of as an individual illustrator. Things like a creative CV and portfolio don't really apply to me anymore because I am not actively going out looking for work. Instead it is promoting the website and the brand.
I think a business card will work well incase I am at events or speaking to possible clients that want to see my work and want to know what I do then I can give them a card. Thats where the notion of 'adele at bow down' comes into it. I am Adele and I work for bow down. And its the illusion that there are other people that work for bow down too which I want to create, who equally could have a business card saying e.g Michael at bow down; because one day that will be the case (hopefully). So I want to keep the business card simple. Stick with the black and white theme, with the logo and small bit of information on the back. I don't want an overly creative business card because I am not trying to sell myself and how creative I am as an illustrator, it's just if I was in passing with someone to say 'take a look at this website.'
As I need to include examples of my work I will do this on the merchandise such as the key rings that I can give out as freebie promotions. They could also be sold on the website, along with the bottle openers. This then becomes my portfolio, it becomes who Bow Down is and what you can expect from it.
Stickers are a good way of advertising, but also a good way of being professional with delivering the product placing it onto the bags of items. Another way of ensuring a professional delivery is to add a thank you slip in so that when the client receives their order they can find a little personalised note. I might want to write something funny on it and that can be what people look forward to when receiving it. This is where the Mr.Bingo hate mail influence comes in where he writes personalised messages; I might decide to be really offensive that day, or it might just be really light hearted. I think this adds to the personality of the brand more. I want it to be fun and playful.
Ready to print
Stickers
Back of business cards
Close up
Front of business cards
Close up
Printed
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