Therefore, my promo pack is not promoting me as an illustrator, but what you can expect to find from the site BOW DOWN. It gives you an idea of the playful tone, the products, and the illustrations. This says much more about my practice than a flat or digital portfolio can. It also enhances what I have learnt so far, despite having a lot more to learn!
I went into paperchase and chose a black bag but looking at it now it's far too big; and everything looks more like a gift rather than a professional promotional pack. I also bought a lot of tissue paper I was planning on wrapping the products but I decided against it it didn't look very professional. I really need to look into some plastic to wrap them properly.
I wanted focus more on the product side of things to advertise the brand because I want to give people an idea of what to expect - which is the keyring, mug and iPhone. The pen, bottle opener stickers and business cards are added extras. I might promote certain products with *FREE* pen when you order.. or something, seen as I have so many spare!!!!
I am not happy with the tissue paper, it takes away the focus of the products but they looked out of place just in the bag on their own.
I added a personal note to my thank you slip. This is what I expect to be doing for each customer. Something to make them smile. I need to look into this more to make it relevant to the products.
I am not that pleased with the promo pack overall because I wish I packaged things properly and put them together in a box or my own BOW DOWN carrier bag if I had time to get one printed. The gift bad just makes it look a little bit silly. The sticker I sealed the bag with is far too small as well. I also wish I had bigger stickers to put onto the centre of the bag it would have brought everything together more.
Creative CV
I have decided not to include a cv into this promotional pack; because the focus is on the brand and I don't feel the brand needs this.
I don't need a CV to send out to anyone because I am not actively looking for work.
LAST MINUTE CHANGES
Right before hand in I decided to take the sticker off the seal of the bag because it looked stupid. It was far too small and looked out of place. I took my spare stickers and put them along the bag which I think looks better. I am still not happy I wish I had one big sticker to go central in the middle of the bag but I have made the best of what I have got and I think this looks a lot better. It looks less like a gift bag now.
I also stuck some stickers on the bottom of the mug, and the back of the thank you slip to tie everything together.
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