Wednesday, 20 April 2016

STUDIO BRIEF 1 - What I need to do next for the business

WHAT THE BUSINESS WILL BE AT FIRST

  • Start off as greetings cards, cards you wouldn't expect, cards based on current trends, based on celebs, based on the news, funny, commercial..
  • Also sell prints. 'Prints for ya crib'
  • Sold through etsy
EXPANDING & RESEARCHING
  • JULY - have all designs ready for greetings cards
  • Have little 'coming soon' posts about what people can expect from bowdown next
  • Stagger out the advertisement of products, don't put everything out there all at once
  • Research into packaging for sending out the products i.e will I use tissue paper, stickers on the bags, plastic bags for the products to go into, what I will be writing on the thank you slips, envelopes etc. 
  • Research cheaper companies for the products such as iPhone cases, so that I make the most profit from them but they are still a good quality
  • Bank loans - graduate or business? 
  • Equipment : card, paper, envelopes, giletine, printer, ink, scanner, pens, new wacom pen, pay for adobe for the year. ---- PRICE ALL OF THIS UP
  • Market research - audience, what are they buying into at the minute, what's trending, what is going to make them want to buy from me rather than the bigger brands
  • Where I can stock these products outside of my website 
  • Make a list of all of the products I want to produce, and how I can produce them. I.e will I do them myself, buy them online (iPhone cases etc), get them done at a local printers (t-shirts etc)
  • Define which products I'll be launching at what time.
  • Webdesigner ---- price this up for making the website slicker. 
  • Photographer - photograph the products to go on the site
  • THE BIGGER PICTURE ---- Get people on boarddddd! When I am making enough profit I may need someone to take over the admin side of orders and emails. A graphic designer/web designer to sort out the website photographing the products etc. Social media and PR - have someone in charge of this. Ultimately so I can sit back and create the designs and oversee everything. 

Websites for products

Cushions:

Tshirt studio - £13

Shirtinator - £14.90




Macbook skin :

Caseapp £22


Car airfreshener :

myairfreshener.com £5.99


Notebooks :

vistaprint £3.74 



customizeyournotebook.com 7.99 euros




Car stickers :

vistaprint £3.74


Travel mug 

cafepress stainless steel mug £18


inkgarden $17.99




Need to do this research of prices for each of the possible products I've stated! Find the cheapest site at the best quality. This will be through sending myself the products and having a look at the quality of them, asking whether I would want to buy them and figuring out a reasonable yet profitable price. 









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